At a certain point, marketing isn't about getting louder.
It's about making things easier for your customers and your staff.
At every stage, we focus on making it easier for customers to trust you
and easier for your team to do their jobs.
THE FOUR GROWTH PLAN STAGES
Each stage solves a different kind of pressure.
Find the one that sounds like your business today.
Not sure where you fit? Answer a few questions and find out.
FOUR STAGES OF GROWTH
Find the stage that matches where your business is today — and start solving the problems that matter most.
SOLID GROUND PRESENCE
Prevent Doubt Before the Phone Rings
This stage is about avoiding uncertainty before a customer ever calls. Today, first impressions happen online. Even for companies that have been trusted locally for decades. When a website feels outdated, unclear, or incomplete, customers start the relationship with questions instead of confidence.
MARKET DEFENSE & MODERNIZATION
Don't Lose Customers to Companies That Just Look Better
This stage is about protecting what you've built as competition increases and customer expectations rise. As newer or larger competitors enter the market, customers compare online before deciding who to call. Even when your service is stronger, perception can quietly work against you.
OPERATIONAL GROWTH ENGINE
Stop Running the Business on Heroics
This stage is about protecting your people and leadership bandwidth as expectations increase. For most propane companies, strain shows up internally before it shows up in sales. Phones ring more. The same questions repeat. Owners and managers become default problem-solvers.
MARKET ACCELERATION & LEGACY SUPPORT
Make the Business Easier to Run — Not Louder
This stage is about reducing pressure, supporting loyalty, and maintaining continuity — not chasing growth for its own sake. Once the foundation is solid, some companies choose to add targeted communication or visibility efforts that help customers stay informed, reduce inbound pressure on staff, and reinforce trust.
WHY PEOPLE BELIEVE IN US
Real results from propane companies at every stage of growth. See how the Vivid Image framework has transformed their businesses.
SOLID GROUND PRESENCE
"Our website was 5 years old and customers kept asking if we were still in business. Within weeks of launching our new site, we noticed customers arriving with confidence instead of doubt. It's been a game-changer for first impressions."
Mike Richardson
Owner, Richardson Propane Services
"We thought we didn't need a fancy website, but our local reputation wasn't translating online. The Solid Ground Presence stage fixed that. Now our online presence actually matches what our customers already know about us."
Sarah Chen
Operations Manager, Mountain Valley Gas
"Simple, clean, and professional. That's exactly what we needed. No complicated marketing—just a solid foundation that makes us look as good as we actually are."
Tom Bradshaw
Owner, Bradshaw Fuel Co.
MARKET DEFENSE & MODERNIZATION
"A competitor moved into our market with a slick website and we started losing calls. The Market Defense stage helped us modernize and show customers we're not just established—we're current. We've regained market share."
Jennifer Martinez
Owner, Desert Springs Propane
"Our reviews were scattered everywhere and our messaging was inconsistent. Now everything is managed and coordinated. Customers see a unified, professional company instead of a patchwork online presence."
David Thompson
General Manager, Midwest Propane Solutions
"We weren't losing customers to better service—we were losing them to better optics. This stage made sure the market could actually see how good we are. It's been incredibly effective."
Lisa Anderson
Owner, Coastal Energy Supply
OPERATIONAL GROWTH ENGINE
"Our team was drowning in repetitive questions and I was constantly pulled into customer issues. The Operational Growth Engine gave us structure and systems. Now my staff can handle things without me, and customers still get great service."
Robert Jackson
Owner, Jackson Propane & Heating
"We were running on heroics—the same people solving the same problems every day. This stage helped us build systems that actually work. Our team is less stressed and customers are happier."
Patricia Moore
Owner, Moore Family Propane
"Customers expect faster answers now. Before, we were reactive and chaotic. The Operational Growth Engine gave us the tools and processes to be proactive and consistent. It's transformed how we operate."
Kevin Sullivan
Operations Director, Sullivan Energy Services
MARKET ACCELERATION & LEGACY SUPPORT
"We didn't want to just grow bigger—we wanted to grow smarter. This stage helped us communicate proactively with customers, reduce inbound chaos, and actually enjoy running the business again. Growth feels sustainable now."
Amanda Foster
Owner, Foster Propane & Services
"As we transitioned leadership, consistency was critical. This stage ensured customers experienced the same quality and communication regardless of who they talked to. It's been invaluable during our transition."
James Wright
Owner, Wright's Propane
"We're now communicating with customers before they even call. They feel informed and valued. Long-time customers are more loyal, and we're adding new business without overwhelming our team."
Victoria Chen
Owner, Chen Family Energy
150+
Propane Companies Served
4.9/5
Average Customer Rating
98%
Customer Retention Rate